Apex Hides the Hurt
(Author) Colson WhiteheadThis New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
Colson Whitehead
Colson Whitehead is a Pulitzer Prize-winning American author known for his unique blend of literary genres and vivid storytelling. He has published several acclaimed novels, including "The Underground Railroad," which won the Pulitzer Prize for Fiction in 2017. Whitehead's work often explores themes of race, identity, and history in a way that challenges traditional narratives. His writing style is characterized by its lyrical prose and sharp social commentary. Whitehead's contributions to literature have had a significant impact on the literary genre, earning him widespread critical acclaim and a devoted readership.