How Brands Grow
What Marketers Don't Know
(Author) Byron Sharp
Format:
Hardcover
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Information
Publisher:
Oxford University Press Australia
Format:
Hardcover
Number of pages:
246
Language:
en
ISBN:
9780195573565
Publish year:
2010
Publish date:
March 1, 2010
Byron Sharp
Byron Sharp is an Australian marketing expert known for his groundbreaking book "How Brands Grow". His research on marketing effectiveness challenges traditional beliefs and has revolutionized the field. Sharp's concise and data-driven writing style has made him a leading voice in the marketing world, influencing countless businesses and marketers.
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