Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.
Byron Sharp
Byron Sharp is an Australian marketing expert known for his groundbreaking book "How Brands Grow". His research on marketing effectiveness challenges traditional beliefs and has revolutionized the field. Sharp's concise and data-driven writing style has made him a leading voice in the marketing world, influencing countless businesses and marketers.
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